The Barcode Festival event of the
INDUSTRY charity GroceryAid returned last month and raised more than £750,000 in the process.
More than 3,800 tickets were sold at a sold-out event hosted by London Magazine.
The entertainment provided on the day is divided into three stages. The cast includes Rudimental in collaboration with Ella Eyre, Example, Becky Hill, Scot Mills and Levi Roots.
In addition to raising funds, the Barcode Festival also uses its “incubator” activities to expose smaller brands to a wider range of industries.
Steve Barnes, CEO of GroceryAid, said: “The Barcode Festival is something we are truly proud of for the industry. We expect it to be sold out at a very fast rate in 2022.
“It’s no surprise that since the pandemic began, the demand for GroceryAid’s services has tripled, which shows that our support is needed more than ever. The funds raised by Barcode will help more colleagues in need. “
Barcode has an amazing atmosphere and doesn’t feel like any other B2B event. In 2021, 4,000 people in the grocery industry will gather to celebrate some of the best companies, brands, and talent that the industry must provide.
You can motivate your employees to achieve the best results by awarding tickets to the Barcode Festival. We can work with you to develop incentive and reward plans that are directly related to your business goals. Not only will you see an improvement in the performance of the entire business, but you will also let your team know that their hard work is really valuable. As soon as the news came out, everyone wanted to grab tickets!
The event is inclusive and diverse, which means you can chat with people in the workshop one minute before, and then chat with the CEO of the family brand the next minute!
Heineken came to Barcode with a clear goal, which is to help us introduce Grocery Aid to a new generation of people throughout the industry. However, it quickly became an important place to activate the brand and motivate colleagues.
What makes Heineken happy are other benefits beyond brand activation. They motivated colleagues by developing internal programs for 30 colleagues. They use internal social media platforms to raise awareness of Grocery Aid and why it supports it.
Heineken Sales Director Simon Amor explained:
“Get involved! By showing how your business actively supports charitable causes, this is an excellent opportunity to showcase our brand in a relaxed environment, meet customers and networks in a relaxed environment, and improve employees at the same time Participation.”
“Barcodes are as colorful, innovative, vibrant and diverse as our industry. We believe that barcodes will help show this to people in a new and unique way. As the main sponsor of Barcode We are led by our Heineken brand, and it’s all about openness and unity. We also activated Old Mout Cider, a modern innovative brand that fits perfectly with the values and demographics that Barcode aims to target. We This is achieved by creating a feeling of’your favorite bar’ at the core of Barcode.”
Simon Amor Heineken Sales Director
KP Snacks has been a major supporter of GroceryAid for many years. It takes its responsibility to the industry seriously and wants to use GroceryAid as a way to support grocery store workers when needed. When Barcode was launched, it seized the opportunity to support it. KP Snacks sees it as an ideal way to connect its brand and business with many customers and consumers. In addition, KP Snacks also rewarded some colleagues who helped the company achieve greater success in the past year.
At our last music festival, Popchips was a major focus of KP Snacks, and Barcode became the obvious choice. With thousands of consumers, trade customers and industry commentators, it has brought great returns.
“Popchips is a vibrant lifestyle snack brand, and Barcode is a perfect match. While continuing to support GroceryAid, the KP Snacks recycling bin is placed on our Terracycle link for crispy, nutty, Popcorn bag.”
Andy Riddle KP Snacks Sales Director
Participating in the Barcode Festival is a great way to support GroceryAid. GroceryAid can support everyone who works in the grocery industry and is in trouble.