InPost launches label-free returns model for QR codes

Returns are made easier with QR codes as the industry turns to mobile devices for faster delivery in the contactless era.

Fashion retailer Missguided has become one of the first UK retailers to introduce a QR-based returns solution designed to make returns fast, convenient and label-free.

is partnering with leading out-of-home and e-commerce delivery company InPost to launch “Instant Returns” in response to customers’ calls for retailers to make returns easier and better fit their lifestyles, which is particularly appreciated sought after by young people. and more tech-savvy shoppers.

This is the first return service that eliminates the need to print labels at home or at the drop-off point. All a shopper has to do is scan a QR code in the locker and put the package in. Removing labels means returns can be easier, faster and greener, saving paper and preventing wasting unused printed label stock.

The recent online shopping boom has fueled a surge in demand for returns, but they remain a difficult and inconvenient part of the online shopping process – 83% of online shoppers say retailers should do more to make the returns process easier Both light and easy try to avoid the fuss.

A survey of more than 2,000 online shoppers commissioned by InPost and conducted by Opinium revealed that many shoppers do not have access to a printer at home to print return labels, including as many as 44% of digital Gen Z and millennials (18 -34 years).

Furthermore, two-thirds (66%) of this young person would rather use a code that can be scanned on a mobile phone than an actual label on the package.

The impact of doing this right is important to retailers: Overall, the majority (86%) of online shoppers say a poor returns experience will keep them from shopping with retailers, while about half People who say too much paperwork and administration pay off the most. More and more attention is being paid to the environmental impact of deliveries and returns.

InPost UK CEO Jason Tavaria explains: “We know that returns are one of the most painful parts of the e-commerce journey and can be stressful and time-consuming. So InPost has built a solution that Eliminates pain and clutters labels, making it possible to return mail in seconds from a super convenient location. It also helps reduce wasteful return labels that retailers send in packaging.”

He continued: “For retailers, returns have become an essential part of the customer experience, at the heart of driving customer lifetime value and competitive advantage. This is especially important at a time when the transactional environment remains challenging. InPost Partner with retailers to provide an easy, stress-free returns experience so they can enjoy happier, more loyal customers.”

Missguided’s Chief Growth Officer Nick Bamber added, “We’re excited to offer our customers more options for returns. For our shoppers, making things super easy and convenient is more convenient than ever. Important, especially considering how much of a shopping experience they already have on their phone. Just using the phone to send returns back in seconds is exactly the type of innovation that appeals to our customer base.”

InPost’s new instant returns solution is available 24 hours a day, 7 days a week. By replacing labels with QR codes scanned on lockers, it’s completely self-service, giving online shoppers ultimate control and taking just 10 seconds to complete.